NEW ORLEANS ALCOHOL SAFETY ACTION PROJECT SECTION III. ANALYTICAL STUDY 7. PUBLIC INFORMATION AND EDUCATION
The report assesses the public relations campaign conducted by the New Orleans Alcohol Safety Action Project. Although there was no specific data available to evaluate each specific countermeasure, the results of the study indicated that the campaign had minor effects in changing overall attitudes on drunk driving.
- Prepared in cooperation with Data Industries, Incorporated.
New Orleans Alcohol Safety Action Project705 Lafayette
New Orleans, LA USA 70130
Data Industries, Incorporated3444 Olympic Drive
Metairie, LA USA 70003
Washington, DC USA 20590
- Duffy, J
- Hebert, C J
- Publication Date: 1977-6-30
- Pagination: 43 p.
- TRT Terms: Attitudes; Drivers; Drunk driving; Education; Law enforcement; Mass communication; Mass media; Project management; Promotion; Public opinion; Public participation; Public relations; Publicity; Surveys; Traffic safety; Traffic safety education
- Identifier Terms: Alcohol Safety Action Program
- Geographic Terms: Louisiana
- Old TRIS Terms: Asap (Alcohol safety action program); Low enforcement; Promoting
- Subject Areas: Administration and Management; Education and Training; Highways; Safety and Human Factors; Security and Emergencies; Society;
- Accession Number: 00197490
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-HS-803-131 Final Rpt.
- Contract Numbers: DOT-HS-059-1-076
- Files: NTIS, TRIS, USDOT
- Created Date: Jul 31 1979 12:00AM