AN INTRODUCTION TO TRANSIT MARKETING

The report presents a general overview of the marketing process as applied to transit, to the value of marketing, and to the marketing plan and its components. It also presents some cautionary remarks about transit marketing. The report contains a selected bibliography of marketing publications as well as a list of marketing assistance sources for transit operators.

  • Corporate Authors:

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  USA  20590
  • Publication Date: 1975-5

Media Info

  • Pagination: 16 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197431
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: UMTA-UPM-40-79-1
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1981 12:00AM