AN ANALYSIS OF PIE EFFORTS ASSOCIATED WITH AIRMAN ORIENTATION AT MACDILL AFB. TAMPA ASAP ANALYTIC STUDY NUMBER 7

This report provides a detailed evaluation of an ASAP briefing which was included in the on-going Airman's Orientation Program for military personnel newly assigned to MacDill Air Force Base. ASAP briefing sessions were conducted from May 31, 1976 through December of 1976, and represent a major component of the ASAP's Public Information and Education (PIE) efforts during the final year of operations. Questionnaires were sent to all Airmen attending the Orientation Program between 5/31/76 and 6/28/76 (experimental group) and to all Airmen attending between 4/29/76 and 5/24/76, prior to the inclusion of ASAP materials (control group). The questionnaires were mailed six months after the dates of attendance. Profile comparisons indicated that both experimental and control group subjects had similar personal/demographic characteristics. The questionnaires assessed changes in knowledge and behavior resulting from the ASAP briefing, and attitudes toward life on MacDill AFB and the Orientation Program in general. Of the 197 questionnaires sent out, 52% were returned (54 experimentals and 49 controls). All 197 subjects were tracked for six months subsequent to the Orientation Program, and DWI arrest rates were estimated for each group. Analysis of questionnaire responses provided no evidence that the ASAP briefing resulted in an increase in the participants' knowledge of drinking and DWI laws. Reported drinking-driving behaviors were used to identify targets for future PIE efforts.

  • Supplemental Notes:
    • Prepared in cooperation with University of South Florida, Tampa. Dept. of Criminal Justice.
  • Corporate Authors:

    Texas A&M University, College Station

    Department of Aerospace Engineering
    College Station, TX  United States  77843

    University of South Florida, Tampa

    Center for Urban Transportation Research, 4202 East Fowler Avenue
    Tampa, FL  United States  33620-5375

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Reis, REJ
  • Publication Date: 1977-5

Media Info

  • Pagination: 78 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197413
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: 052577/PIE, DOT-HS-804-024
  • Contract Numbers: DOT-HS-062-1-080
  • Files: NTIS, USDOT
  • Created Date: Jul 31 2002 12:00AM