BALTIMORE ALCOHOL SAFETY ACTION PROJECT. SECTION II. VOLUME 7. ANALYTIC STUDY NUMBER 7. EVALUATION OF PUBLIC INFORMATION COUNTERMEASURES

The Baltimore Alcohol Safety Action Program established three countermeasures to provide information to the public. These countermeasures employed a broad mix of media with emphasis on Television Spots, Speaker Bureau appearances, newspaper items and films. Radio Spots and special TV and Radio Programs were selectively utilized. In addition, three special campaigns were initiated. One involved the display of posters on MTA buses. A second involved the distribution of fliers containing information on BAC in relation to the number of drinks consumed by body weight. A third involved the printing and distribution of bumper stickers. For the most part the target audience consisted of those persons who might be contacted by mass media. A newsletter was employed to disseminate information about the ASAP program to persons associated with it. Schools, church groups and civic clubs were the target groups for the Speakers Bureau and Consumer Education countermeasure. From time to time judicial seminars were held for district court judges and associated personnel. The overall objectives of the Public Information Countermeasures were to: (1) increase public awareness of B/ASAP goals in all countermeasure areas; (2) to provide the general public with information about the relationship between traffic safety and the use of alcohol; and (3) to form positive opinions and attitudes regarding all countermeasure areas.

  • Supplemental Notes:
    • See also PB-294765 and PB-294767. Portions of this document are not fully legible.
  • Corporate Authors:

    Maryland Department of Health and Mental Hygiene

    201 West Preston Street
    Baltimore, MD  United States  21201

    National Highway Traffic Safety Administration

    Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Fink, C D
    • Behringer, R D
    • Scott, R L
  • Publication Date: 1975-6

Media Info

  • Pagination: 50 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197354
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-803-922 Final Rpt.
  • Contract Numbers: DOT-HS-043-1-059
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM