BALTIMORE ALCOHOL SAFETY ACTION PROJECT. SECTION II. VOLUME 7. ANALYTIC STUDY NUMBER 7. EVALUATION OF PUBLIC INFORMATION COUNTERMEASURES
The Baltimore Alcohol Safety Action Program established three countermeasures to provide information to the public. These countermeasures employed a broad mix of media with emphasis on Television Spots, Speaker Bureau appearances, newspaper items and films. Radio Spots and special TV and Radio Programs were selectively utilized. In addition, three special campaigns were initiated. One involved the display of posters on MTA buses. A second involved the distribution of fliers containing information on BAC in relation to the number of drinks consumed by body weight. A third involved the printing and distribution of bumper stickers. For the most part the target audience consisted of those persons who might be contacted by mass media. A newsletter was employed to disseminate information about the ASAP program to persons associated with it. Schools, church groups and civic clubs were the target groups for the Speakers Bureau and Consumer Education countermeasure. From time to time judicial seminars were held for district court judges and associated personnel. The overall objectives of the Public Information Countermeasures were to: (1) increase public awareness of B/ASAP goals in all countermeasure areas; (2) to provide the general public with information about the relationship between traffic safety and the use of alcohol; and (3) to form positive opinions and attitudes regarding all countermeasure areas.
- See also PB-294765 and PB-294767. Portions of this document are not fully legible.
Maryland Department of Health and Mental Hygiene201 West Preston Street
Baltimore, MD United States 21201
Washington, DC United States 20590
- Fink, C D
- Behringer, R D
- Scott, R L
- Publication Date: 1975-6
- Pagination: 50 p.
- TRT Terms: Driver rehabilitation; Law enforcement; Legislation; Licenses; Mass media; Prevention; Public relations; Publicity; Regulations; Safety; State government; Traffic crashes; Traffic safety; Traffic safety education; Yellow interval (Traffic signal cycle)
- Uncontrolled Terms: Motor vehicle accidents; Rehabilitation
- Geographic Terms: Maryland
- Old TRIS Terms: Yellow signal
- Subject Areas: Education and Training; Highways; Law; Safety and Human Factors; Security and Emergencies;
- Accession Number: 00197354
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: DOT-HS-803-922 Final Rpt.
- Contract Numbers: DOT-HS-043-1-059
- Files: NTIS, TRIS, USDOT
- Created Date: Jul 31 1979 12:00AM