NEW HAMPSHIRE ALCOHOL SAFETY ACTION PROJECT. DESCRIPTION AND EVALUATION OF THE PUBLIC INFORMATION AND EDUCATION COUNTERMEASURE OF THE NEW HAMPSHIRE ALCOHOL SAFETY ACTION PROJECT

During the period from 1972 to 1976 the New Hampshire Alcohol Safety Action Project conducted a public information and education countermeasure with the objectives of increasing the general public's knowledge of the traffic safety hazard posed by drunken driving; increasing the knowledge of persons in control of their drinking, and those in contact with problem drinkers, regarding factual aspects of drinking and driving; acquainting the public with the ASAP program and winning support for its efforts; creating a deterrent effect in conjunction with enforcement efforts; and encouraging personal intervention in potential drunk driving situations. During the five years of operation the campaign established and maintained a high level of activity. Included were more than 22,000 radio PSA placements, nearly 3,000 newspaper items, the distribution of several hundred thousand items of handout material, and 572 speaker's bureau appearances before an audience of some 42,500 persons. Evaluation of the countermeasure, based on a series of household and telephone surveys, shows a number of changes in public knowledge and attitudes concerning alcohol impaired driving.

  • Supplemental Notes:
    • Prepared in cooperation with Dunlap and Associates, Incorporated.
  • Corporate Authors:

    New Hampshire Alcohol Safety Action Project

    Concord, NH  United States  03301

    Dunlap and Associates Incorporated

    One Parkland Drive
    Darien, CT  United States  06820

    National Highway Traffic Safety Administration

    Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Ulmer, R G
    • Jacobs, H H
  • Publication Date: 1977-5

Media Info

  • Pagination: 111 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197320
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-803-994 Final Rpt.
  • Contract Numbers: DOT-HS-055-1-071
  • Files: TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM