CONTENT ANALYSIS OF MASS MEDIA COVERAGE OF CONCORDE MAY 1976 - FEBRUARY 1977

Data were produced from observation of 16 broadcast and print media outlets representing areas both affected and unaffected by flights of the Concorde airplane. All monitored stories concerning the Concorde were coded on two major classes or variables: Prominence and Assertions. A third variable, Strength-Direction, was derived from these two. Statistical analyses of the resulting data indicated that Concorde coverage involved both a local issue orientation and a national issue one. The media monitored presented significantly more prominent negative assertions about Concorde than positive assertions. Unaffected area newspapers were significantly negative while affected area newspapers were not. (Author)

  • Corporate Authors:

    University of Connecticut, Storrs

    Department of Speech
    Storrs, CT  United States  06268

    Federal Aviation Administration

    Office of Environmental Quality, 800 Independence Avenue, SW
    Washington, DC  United States  20591
  • Publication Date: 1977-12

Media Info

  • Pagination: 163 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00197307
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: FAA-AEQ-77-15
  • Contract Numbers: DOT-FA76WA-3820
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 31 1979 12:00AM