CONSUMER BEHAVIOR TOWARDS FUEL EFFICIENT VEHICLES

Redesign of the automobile has been suggested as an important means of reducing domestic petroleum consumption. However, previous work offered little evidence as to which modifications would prove acceptable to the public and yet meet federally mandated fuel economy standards. Focus group interviews were employed to determine how an energy shortage would affect car travel and car purchase behavior. These interviews were cross-validated with previous econometric modeling and consumer research literature. The study found that, in most cases, current automobile and light truck owners are satisfied with their current vehicles at 1978 gasoline prices. They are resistant to a change in current travel habits to conserve gasoline. Large and intermediate car owners are most likely to accept fuel-efficiency improvements which do not seriously compromise the spaciousness and high performance characteristics of their vehicles. There exists a large segment of the car-owning public that will resist changing their travel habits or buying a smaller car, regardless of the level of gasoline prices. /Author/

  • Corporate Authors:

    Charles River Associates, Incorporated

    200 Clarendon Street, John Hancock Tower
    Boston, MA  United States  02116
  • Publication Date: 1979-4

Media Info

  • Pagination: 190 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00196323
  • Record Type: Publication
  • Source Agency: Charles River Associates, Incorporated
  • Files: TRIS
  • Created Date: Sep 15 1979 12:00AM