Tailored Programs Educate Public on Transit Options

This article looks at some of the innovative programs that transit authorities have implemented as they focus on not only educating the public on the benefits of public transit, but also include increasing ridership and safety, promoting environmental awareness, and improving the overall quality of life. The article relates that the marketing programs need to be directed at specific age groups. When gearing their programs to children, transit authorities can use comedic visual effects to demonstrate how public transit can be effective in reducing air pollution. Marketing programs for adults typically take on a more serious approach. The Easter Seals travel training program is presented as a successful example. The article also describes programs which promote paratransit services to senior citizens. Examples of successful travel education programs in various locations are given.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/32522860
• Authors:
  • Lu, Angela
• Publication Date: 2008-12

Language

• English

Media Info

• Media Type: Print
• Features: Photos;
• Pagination: pp 64, 66, 68-69
• Serial:
  • Metro
  • Volume: 104
  • Issue Number: 10
  • Publisher: Bobit Publishing Company
  • ISSN: 1098-0083
  • Serial URL: http://www.metro-magazine.com

Subject/Index Terms

• TRT Terms: Aged; Children; Education and training; Marketing; Paratransit services; Public information programs; Public transit; Transit authorities; Transit operating agencies
• Uncontrolled Terms: Travel training
• Subject Areas: Education and Training; Passenger Transportation; Public Transportation;

Filing Info

• Accession Number: 01118155
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Files: BTRIS, TRIS
• Created Date: Dec 31 2008 8:03AM