RAILROADING FOR PROFIT: MARKETING

While transportation demand, environmental concerns and energy shortages would point to greater railroad traffic and profitability, the industry has been losing market share, facing declining profitability and failing to throw off long-term constraints. Marketing is seen as the key to changing these trends which are illustrated with a series of charts and tables. The roles of railroad management, government regulators, railway labor and shippers are all discussed.

  • Availability:
  • Corporate Authors:

    Simmons-Boardman Publishing Corporation

    508 Birch Street
    Bristol, CT  USA  06010
  • Publication Date: 1979-2-26

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00195541
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 31 1979 12:00AM