THE MARKETING APPROACH TO "SKOOKUM" RAILROADING

Canadian Pacific's railway operation has a profitability and return on investment better than most North American railroads. This is achieved through a policy of recognizing the value of assets, pricing accordingly, and selectively serving markets to assure adequate return. Increased utilization of a smaller car fleet, improved train operation, stress on track maintenance, new approaches to domestic containerization, and enhanced management informaton systems all have roles.

  • Availability:
  • Corporate Authors:

    Simmons-Boardman Publishing Corporation

    508 Birch Street
    Bristol, CT  USA  06010
  • Publication Date: 1979-3-26

Media Info

  • Features: Photos;
  • Pagination: p. 22
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00193756
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 26 1979 12:00AM