SERVICE PLANNING AND MARKETING

Two models are discussed for predicting the demand estimate for new transit services or service modification--macroscopic mathematical models based on land-use and population characteristics and marketing models based on consumer awareness of and attitude toward service. The way consumer marketing was applied to the Nashville marketing demonstration project sponsored by the Urban Mass Transportation Administration is described. Attitudinal change was more predictive of increased ridership than any other factor. A methodology and a predictive equation based on theoretical data for quantifying the relation between consumer attitudes and transportation ridership is proposed. /Author/

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    • Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved. This paper appeared in TRB Special Report 184, Urban Transport Service Innovations.
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  • Authors:
    • Morgan, Anthony I
  • Discussers:
    • Dial, Robert B
    • Fisher, Ronald J
  • Conference:
  • Publication Date: 1979

Media Info

  • Media Type: Digital/other
  • Pagination: pp 79-84
  • Monograph Title: URBAN TRANSPORT SERVICE INNOVATIONS
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00193704
  • Record Type: Publication
  • ISBN: 0309028175
  • Files: TRIS, TRB, ATRI
  • Created Date: May 26 1981 12:00AM