Interventions to promote safe driving behaviour: lessons learned from other health-related behaviours

Psychosocial factors that influence intention to drive safely and include perceived threat, affective beliefs, subjective norms, and personality traits and identity are examined and compared with those psychosocial factors that inhibit the relationship between intention to drive safely. It is recommended that driver safety programming focuses on subjective norms, personality, identity and task difficulty rather than on threat-based messaging. The limitation of mass communication is that the message is not tailored to the individual. The roles of primary care providers, parents, peers, teachers and theatre as sources driver safety information are assessed. Internet-based programs have demonstrated positive results for some health interventions. It is concluded that no one solution is satisfactory for driver safety interventions but that internet-based programs may work well with adolescents. Use of primary care givers and teachers was not recommended. For the covering abstract see ITRD E138063.

• Authors:
  • STRECHER, V J
  • BAUERMAISTER, J A
  • Shope, Jean T
  • CHANG, C
  • NEWPORT-BERRA, M C
  • GIROUX, A
  • GUAY, E
• Publication Date: 2006-12

Language

• English

Media Info

• Serial:
  • BEHAVIOURAL RESEARCH IN ROAD SAFETY 2006 - SIXTEENTH SEMINAR
  • Issue Number: 28-38

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Conferences; Driver training; Drivers; Health; Psychology; Publicity; Sociology
• ITRD Terms: 2267: Attitude (psychol); 9001: Behaviour; 8525: Conference; 1772: Driver; 1571: Driver training; 2144: Health; 2255: Psychology; 8573: Publicity; 2253: Sociology
• Subject Areas: Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01102816
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD
• Created Date: Jun 16 2008 8:39AM