User reaction to car share and lift share within a transport `marketplace'

User-centred design methods were used to understand the key motivators, potential constraints and design requirements associated with an innovative shared-vehicle scheme, offered as an integral component of a wider `transport marketplace'. A set of situated user trials were used to assess attitudinal and behavioural responses to a prototype service implemented in northern France. Potential motivators included the perceived benefits of reduced cost, environmental benefit, social contact and the provision of location-based information. The key barriers to adoption included: personal security during vehicle sharing, liability and flexibility in meeting individual transport needs. Contrary to initial indications by participants, ease of use was also a key acceptance criterion. The resulting design recommendations stress the need for maximising service flexibility, addressing perceived barriers and providing clarity regarding operational procedures and protocols. (A)

  • Availability:
  • Authors:
    • MAY, A
    • ROSS, T
    • GREBERT, J
    • SEGARRA, G
  • Publication Date: 2008


  • English

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Filing Info

  • Accession Number: 01095484
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD
  • Created Date: Apr 25 2008 9:29AM