THE GREATER LONDON 'RIDE BRIGHT' CAMPAIGN - ITS EFFECT ON MOTORCYCLIST CONSPICUITY AND CASUALTIES

The "ride bright" compaign in Greater London was launched at the end of August 1976. Publicity - advertisements on commercial radio, posters, leaflets and give-away items - encouraged motorcyclists to wear conspicuous clothing and switch headlights on during the daytime. Behavioural observations made before and after the campaign indicated that the proportion of motorcyclists wearing conspicuous clothing increased from 8 to 18 per cent, motorcyclists with headlights on from 3 to 24 per cent, and for those doing both from 1 to 8 per cent. A comparison of 12 months of daylight and dark before-and-after motorcyclists casualties in Greater London indicates that the campaign has had a significant effect on decelerating the upward trend of motorcycle casualties. /Author/TRRL/

  • Availability:
  • Corporate Authors:

    Printerhall Limited

    29 Newmart Street
    London W1P 3PE,   England 
  • Authors:
    • Lalani, N
    • Holden, E J
  • Publication Date: 1978-8-9

Media Info

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Filing Info

  • Accession Number: 00189224
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Files: ITRD, TRIS
  • Created Date: Apr 12 1979 12:00AM