Sustainable Transportation: A Psychological Perspective

In this paper the author provides a description of the possible benefits to be gained in the field of sustainable transportation by implementing some methods from the field of psychology. The author notes that the applicability of psychology enters into this field as the adoption of new technology often depends upon behavioral-psychological modification of car users. As car use is often a psychologically attractive prospect, it is difficult to convince users to adopt technologies that may inhibit their inexpensive use. Upon an evaluation of the psychological characteristics of users given their preferences upon the prospect of using sustainable transportation, the author presents policy recommendations that are believed to be more psychologically conducive to induce greater use of this sort of transit. It is shown that this must be a combination of expected positive outcome given increased adoption in addition to compensation for expected psychologically negative effects such as diminished freedoms.


  • English

Media Info

  • Media Type: Print
  • Features: References; Tables;
  • Pagination: pp 58-66
  • Serial:
    • IATSS Research
    • Volume: 31
    • Issue Number: 2
    • Publisher: International Association of Traffic and Safety Sciences
    • ISSN: 0386-1112

Subject/Index Terms

Filing Info

  • Accession Number: 01089553
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Feb 7 2008 2:37PM