EVALUATION REPORT OF THE CAMPAIGN "WHO WILL BE DRIVING TONIGHT?"

EVALUATIEVERSLAG CAMPAGNE "WIE RIJDT ER VANAVOND?"

In December 1977 a publicity campaign was held in the Netherlands to motivate people to make an arrangement on who should drive after the use or nonuse of alcohol. The main purposes of the campaign were threefold: (1) to make people think again about alcohol and traffic, (2) recognition that something must be done and (3) the choice to be made of the simplest method: that of making an arrangement. The main conclusion of the report is that for later campaigns emphasis must be laid on the necessity for making arrangements for driving after the use of alcohol. /TRRL/

  • Corporate Authors:

    VEILIG VERKEER NEDERLAND

    PO BOX 423
    HUIZEN,   Netherlands  1270 AK
  • Authors:
    • Leijns, R
  • Publication Date: 1978-9

Language

  • Dutch

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 21 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00195478
  • Record Type: Publication
  • Source Agency: Institute for Road Safety Research, SWOV
  • Report/Paper Numbers: Report VKE/7 Monograph
  • Files: ITRD, TRIS
  • Created Date: Sep 15 1979 12:00AM