A Critical, Comprehensive Review of Two Studies Recently Released by the Outdoor Advertising Association of America

In July 2007, the Outdoor Advertising Association of America (OAAA) announced on its website the issuance of two "ground-breaking studies" that addressed the human factors and driver performance issues associated with real-world digital (or electronic) billboards (EBBs), and the impact of such billboards on traffic accidents. As a result of the issuance of these two studies and the claims made for them, and because of the need to address this technology by government agencies nationwide, the Maryland State Highway Administration requested an independent peer review of each of the two studies. This report represents the results of that review. These results indicate that acceptance of these reports as valid is inappropriate and unsupported by scientific data, and that ordinance or code changes based on their findings is ill advised.

• Record URL:
  http://sha.maryland.gov/oots/FINALREPORT10-18-GJA-JW.pdf
• 
• Corporate Authors:

  The Veridian Group

  Berkeley, CA  United States 

  Maryland State Highway Administration

  2323 West Joppa Road
  Brooklandville, MD  United States  21022
• Authors:
  • Wachtel, Jerry
• Publication Date: 2007-10-18

Language

• English

Media Info

• Media Type: Print
• Edition: Final Report
• Features: Figures;
• Pagination: 31p

Subject/Index Terms

• TRT Terms: Drivers; Highway safety; Human factors; Research reports; Roadside advertising; Traffic crashes
• Uncontrolled Terms: Peer review
• Subject Areas: Highways; Safety and Human Factors; I80: Accident Studies; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01080913
• Record Type: Publication
• Contract Numbers: Project AX137A51
• Files: TRIS, STATEDOT
• Created Date: Nov 21 2007 3:28PM