DISCRETE ALTERNATIVES AND DICHOTOMOUS LOGIT ANALYSIS USING THE MAXIMUM LIKELIHOOD METHOD

Qualitative choice data requires a particular modelling procedure which is not well known in the marketing literature. The non-linear logit model estimated using the maximum-likelihood technique is introduced and contrasted with the modified ordinary least squares approach. An empirical illustration serves to clarify the contribution that the logit model can make in studies of individual choice. A major strength of the approach is that it can be derived from a strong theory of consumer behaviour. (A) /TRRL/

  • Availability:
  • Corporate Authors:

    Macquarie University, Australia

    School of Economic and Financial Studies, Balaclava Road
    North Ryde, New South Wales,   Australia 
  • Authors:
    • Hensher, D A
  • Publication Date: 1978-5

Media Info

  • Features: References; Tables;
  • Pagination: 8 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00194033
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • ISBN: 0 85937 334
  • Report/Paper Numbers: Research No. 165 Monograph
  • Files: ITRD, TRIS, ATRI
  • Created Date: May 26 2003 12:00AM