CONSUMER ACCEPTANCE OF DOWN-SIZED AUTOMOBILES

The average fuel-economy standards enacted under the Energy Policy and Conservation Act have stimulated domestic manufacturers to down-size new passenger vehicles. The strategies employed by manufacturers to maintain their competitive positions and the corresponding consumer response to down-sized vehicles are resulting in visible shifts in the marketplace. The disappearance of traditional size-glass distinctions are discussed in the framework of the theory of consumer behavior and corporate marketing strategy. /SAE/

Media Info

  • Pagination: 11 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00193510
  • Record Type: Publication
  • Report/Paper Numbers: SAE 780090
  • Files: TRIS
  • Created Date: May 26 1979 12:00AM