VERMONT TRAVEL INFORMATION STUDY: AN EVALUATION OF THE STATEWIDE TRAVEL INFORMATION PROGRAM

The purpose of the study was to evaluate the system of informational signs and map plazas which has replaced conventional billboard advertising in the State of Vermont. To evaluate the effectiveness of the program, self-administered questionnaires were sent to selected businesses throughout the state. In addition, self-administered questionnaires were sent to all chambers of commerce or similar community organizations. Self-administered questionnaires for travelers were distributed at participating businesses and information plazas. Selected roadside interviews of travelers were also conducted. The results of the survey are presented in tabular form by type or station with a list of comments received following each section. The data obtained in the survey indicated that the reaction to the uniform color coded informational signs was generally positive, but the reaction to the information plazas was less positive.

  • Supplemental Notes:
    • Sponsored in part by the Federal Highway Administration.
  • Corporate Authors:

    Vermont Agency of Transportation

    1333 State Street, State Administration Building
    Montpelier, VT  United States  05633

    Federal Highway Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Publication Date: 1978-7-17

Media Info

  • Pagination: 81 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00192241
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Files: NTIS, TRIS, USDOT, STATEDOT
  • Created Date: Jul 11 1979 12:00AM