VERMONT TRAVEL INFORMATION STUDY: AN EVALUATION OF THE STATEWIDE TRAVEL INFORMATION PROGRAM
The purpose of the study was to evaluate the system of informational signs and map plazas which has replaced conventional billboard advertising in the State of Vermont. To evaluate the effectiveness of the program, self-administered questionnaires were sent to selected businesses throughout the state. In addition, self-administered questionnaires were sent to all chambers of commerce or similar community organizations. Self-administered questionnaires for travelers were distributed at participating businesses and information plazas. Selected roadside interviews of travelers were also conducted. The results of the survey are presented in tabular form by type or station with a list of comments received following each section. The data obtained in the survey indicated that the reaction to the uniform color coded informational signs was generally positive, but the reaction to the information plazas was less positive.
- Sponsored in part by the Federal Highway Administration.
Montpelier, VT USA 05633
Washington, DC USA 20590
- Publication Date: 1978-7-17
- Pagination: 81 p.
- TRT Terms: Color; Data collection; Driver information systems; Evaluation; Information management; Information organization; Information processing; Maps; Measures of effectiveness; Perception; Roads; Signs; Surveys; Symbols; Traffic surveys; Travel; Visibility
- Uncontrolled Terms: Effectiveness
- Geographic Terms: Vermont
- Old TRIS Terms: Coloring
- Subject Areas: Data and Information Technology; Highways; Operations and Traffic Management; Safety and Human Factors;
- Accession Number: 00192241
- Record Type: Publication
- Source Agency: National Technical Information Service
- Files: NTIS, TRIS, USDOT, STATEDOT
- Created Date: Jul 11 1979 12:00AM