KANSAS CITY ASAP, SECTION I. ANALYTIC STUDY 7: IMPACT ON PUBLIC KNOWLEDGE AND ATTITUDES
The study relies primarily on survey data to evaluate both the general Public Information and Education program and the local impact of the national campaign emphasizing intervention on behalf of friends who drink too much and drive. The campaign has increased public knowledge about certain drinking myths, but caused no other major changes. Most persons remain unaware of the program and its activities. The national campaign has been visible locally, and stated attitudes about drunk friends who drive have become more responsible. However, there was little evidence of changed behavior. Moreover, it is suggested that the campaign has most impacted the wrong persons--persons who realistically do not often confront drinking drivers. An alternate campaign approach is recommended, based on arrests rather than fatalities.
- Sponsored in part by Kansas City Alcohol Safety Action Project, Missouri.
Midwest Research Institute425 Volker Boulevard
Kansas City, MO United States 64110-2299
Kansas City Alcohol Safety Action ProjectKansas City, MO United States 64106
Washington, DC United States 20590
- Glauz, W D
- Publication Date: 1977-4
- Pagination: 93 p.
- TRT Terms: Attitudes; Drunk drivers; Drunk driving; Education; Evaluation; Impact studies; Prevention; Project management; Publicity; Safety; Traffic crashes; Traffic safety
- Identifier Terms: Alcohol Safety Action Program
- Uncontrolled Terms: Motor vehicle accidents
- Geographic Terms: Missouri
- Old TRIS Terms: Asap (Alcohol safety action program)
- Subject Areas: Administration and Management; Highways; Safety and Human Factors; Security and Emergencies;
- Accession Number: 00192240
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: 3560-D(7) Final Rpt., DOT-HS-803-971
- Contract Numbers: DOT-HS-077-1-100
- Files: NTIS, TRIS, USDOT
- Created Date: Jul 11 1979 12:00AM