KANSAS CITY ASAP, SECTION I. ANALYTIC STUDY 7: IMPACT ON PUBLIC KNOWLEDGE AND ATTITUDES

The study relies primarily on survey data to evaluate both the general Public Information and Education program and the local impact of the national campaign emphasizing intervention on behalf of friends who drink too much and drive. The campaign has increased public knowledge about certain drinking myths, but caused no other major changes. Most persons remain unaware of the program and its activities. The national campaign has been visible locally, and stated attitudes about drunk friends who drive have become more responsible. However, there was little evidence of changed behavior. Moreover, it is suggested that the campaign has most impacted the wrong persons--persons who realistically do not often confront drinking drivers. An alternate campaign approach is recommended, based on arrests rather than fatalities.

  • Supplemental Notes:
    • Sponsored in part by Kansas City Alcohol Safety Action Project, Missouri.
  • Corporate Authors:

    Midwest Research Institute

    425 Volker Boulevard
    Kansas City, MO  USA  64110-2299

    Kansas City Alcohol Safety Action Project

    Kansas City, MO  USA  64106

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Glauz, W D
  • Publication Date: 1977-4

Media Info

  • Pagination: 93 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00192240
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: 3560-D(7) Final Rpt., DOT-HS-803-971
  • Contract Numbers: DOT-HS-077-1-100
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jul 11 1979 12:00AM