The 71-mile Bay Area Rapid Transit (BART) System, serving San Francisco, Oakland, Berkeley, and their suburbs, is the first regional-scale rapid transit system to open in the United States in over 50 years. The report analyzes the reasons underlying BART-bus and BART-automobile travel choices in the key transbay travel corridor linking San Francisco and Oakland. Travel modes are defined in terms of 14 service attributes including quantifiable attributes such as travel time and cost, and more difficult-to-quantify attributes such as dependability and safety. Disaggregate models which relate mode-choice probability to perceived satisfaction with the alternative modes are estimated using data for the 14 attributes collected by semantic differential scales. Several different models are estimated and compared for BART-bus and BART-auto choices, for work and nonwork trip purposes, for geographic stratifications of the data, and using linear and logit functional forms. The models provide convincing explanations of mode choice behavior and show that travel time and travel time-related attributes such as dependability and flexibility are the dominant determinants of choice.

  • Supplemental Notes:
    • Prepared by Peat, Marwick, Mitchell and Co., San Francisco, CA. Report on BART Impact Program, Public Policy Project. Sponsored in part by Department of Housing and Urban Development, Washington, DC.
  • Corporate Authors:

    Metropolitan Transportation Commission

    Hotel Claremont
    Berkeley, CA  United States  94705

    Peat, Marwick, Mitchell and Company

    400 El Camino Real South
    San Mateo, CA  United States  94402

    Department of Transportation

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590

    Department of Housing and Urban Development

    451 7th Street, SW
    Washington, DC  United States  20410
  • Authors:
    • Fan, Haisheng
    • SHERRET, A
  • Publication Date: 1977-11

Media Info

  • Pagination: 130 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00191758
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-BIP-WP-34-3-77
  • Contract Numbers: DOT-OS-30176
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jun 30 1981 12:00AM