AN EVALUATION OF THE IMPACT OF THE COLUMBUS, GEORGIA ALCOHOL SAFETY ACTION PROJECT'S PUBLIC INFORMATION AND EDUCATION COUNTERMEASURES, JANUARY 1972 THROUGH DECEMBER 1974. SECTION I

The Columbus, Georgia Alcohol Safety Action Project (ASAP) became operational in January 1972 and continued for a three year period. Two additional years of data collection were funded through NHTSA. The ASAP area included Columbus/Muscogee County, Georgia. Richmond County, Georgia was used as a control/comparison area in measuring the extent to which Columbus ASAP achieved its primary objectives: to decrease the number and proportion of DWI crashes. The Project reported that when data from Richmond are compared with data from Muscogee, it is clear that Columbus ASAP attained its first objective by producing a significant decrease in both the number and proportion of DUI crashes during 1972-1974. While DUI crashes significantly increased in Richmond during these two years, Muscogee DUI crashes were significantly reduced. This reduction seems directly attributable to the presence of Columbus ASAP in Muscogee, since the effects of all other confounding forces but one could be ruled out through the use of Richmond as a control area. One intriguing way in which Columbus ASAP generated this decrease may have been through its impact on the general driving public. Significantly fewer multi-vehicle DUI crashes during the 5:00 p.m. to 3:00 a.m. time period in 1972-1974 indicated increased cautiousness on the part of non-intoxicated drivers toward drivers suspected of intoxication. Thus, the general driving public was apparently attentive to Enforcement and PIE Countermeasures aimed more at the target group of intoxicated drivers, at least attentive enough to define this time period as one of peak threat to them from intoxicated drivers and thus a period in which they were more on the lookout for such drivers.

  • Supplemental Notes:
    • See also Section 2, Volume 1, PB-293196.
  • Corporate Authors:

    University of Georgia, Athens

    College of Business Administration
    Athens, GA  USA  30602

    National Highway Traffic Safety Administration

    Office of Driver and Pedestrian Programs, 1200 New Jersey Avenue, SE
    Washington, DC  USA  20590
  • Authors:
    • Hudson, J M
    • Milton, E V
    • Peek, C W
    • Seller, R
  • Publication Date: 1979-3

Media Info

  • Pagination: 111 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00191719
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: DOT-HS-803-899 Final Rpt.
  • Contract Numbers: DOT-HS-057-1-074
  • Files: NTIS, TRIS, USDOT
  • Created Date: Jun 30 1979 12:00AM