The objective of this preliminary analysis was to identify new or emerging food marketing technologies that will have significant long-range impacts on society and the U.S. food system. Food marketing is defined as the activities that take place within the food system from the farm gate to the consumer: processing, wholesaling, retailing, transportation, and food service. The availability and cost of energy, supply of and demand for food (domestically and worldwide), environmental concerns, food safety, nutrition and health, and consumer attitudes are major socioeconomic factors identified and discussed in the report. These socioeconomic and marketing components are outlined and analyzed using two different scenarios: the first scenario assumes only minor changes in the socioeconomic climate through the year 2000, and the second (felt to be more realistic) assumes changes from the current situation that will effect concomitant changes in the food marketing system.

  • Supplemental Notes:
    • Library of Congress Catalog Card no. 77-600131.
  • Corporate Authors:

    Office of Technology Assessment

    1730 K Street, NW
    Washington, DC  United States  20006
  • Publication Date: 1978-10

Media Info

  • Pagination: 92 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00191589
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: OTA-F-79
  • Files: TRIS
  • Created Date: May 26 1979 12:00AM