Social Marketing of Alternative Transportation Modes

Researchers and practitioners working with travel demand management (TDM) seem to be increasingly interested in social marketing as a means for promoting non-car modes of transportation. However, as is true for social marketing in general, there is little clarity of the social marketing approach associated with TDM. Hence, it is not surprising that the effectiveness of this means is subject to considerable uncertainty. This chapter outlines the field and the definitions of social marketing in TDM as a basis for evaluating the usefulness of social marketing in this area.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780080448534
• Supplemental Notes:
  • Abstract reprinted with permission from Elsevier.
• Corporate Authors:

  Elsevier

  Linacre House, Jordan Hill
  Oxford,   United Kingdom  OX2 8DP
• Authors:
  • Thogersen, John
• Publication Date: 2007

Language

• English

Media Info

• Media Type: Print
• Edition: First
• Features: References;
• Pagination: pp 367-381
• Monograph Title: Threats from Car Traffic to the Quality of Urban Life: Problems, Causes, and Solutions

Subject/Index Terms

• TRT Terms: Marketing; Mode choice; Nonmotorized transportation; Public transit; Social factors; Transit operating agencies; Travel demand; Travel demand management
• Subject Areas: Pedestrians and Bicyclists; Public Transportation; Society;

Filing Info

• Accession Number: 01076761
• Record Type: Publication
• ISBN: 9780080448534
• Files: TRIS
• Created Date: Sep 4 2007 11:51AM