Social Marketing of Alternative Transportation Modes

Researchers and practitioners working with travel demand management (TDM) seem to be increasingly interested in social marketing as a means for promoting non-car modes of transportation. However, as is true for social marketing in general, there is little clarity of the social marketing approach associated with TDM. Hence, it is not surprising that the effectiveness of this means is subject to considerable uncertainty. This chapter outlines the field and the definitions of social marketing in TDM as a basis for evaluating the usefulness of social marketing in this area.

  • Availability:
  • Supplemental Notes:
    • Abstract reprinted with permission from Elsevier.
  • Corporate Authors:

    Elsevier

    Linacre House, Jordan Hill
    Oxford,   United Kingdom  OX2 8DP
  • Authors:
    • Thogersen, John
  • Publication Date: 2007

Language

  • English

Media Info

  • Media Type: Print
  • Edition: First
  • Features: References;
  • Pagination: pp 367-381
  • Monograph Title: Threats from Car Traffic to the Quality of Urban Life: Problems, Causes, and Solutions

Subject/Index Terms

Filing Info

  • Accession Number: 01076761
  • Record Type: Publication
  • ISBN: 9780080448534
  • Files: TRIS
  • Created Date: Sep 4 2007 11:51AM