Evaluation of First Yellow Bus Pilots

This publication describes how the rising car use for the school journey and its associated social, health and environmental costs have encouraged interest in the use of American style yellow school bus schemes in the United Kingdom (UK). Recently, several local authorities have adopted an initiative that was developed by operator First incorporating a package of measures to encourage a transfer from car to bus or improve the image/quality of school transport. Three pilot schemes were introduced in Hebden Bridge, Runnymede and Wrexham; and these were followed by schemes in Wokingham, Aberdeen and Windsor & Maidenhead introduced in 2003. Several other authorities also introduced yellow bus schemes, which incorporate some of the pilot area schemes’ features but use different vehicle types. The objectives of this research were to: (1) assess the success of the schemes; (2) gauge responses of parents and pupils to yellow buses; (3) assess the impact on modal change; and (4) compare the safety record, the accessibility and costs of the yellow bus schemes with other school transport provision. (The specific objectives within these are included in the appendices of the report). The 12-month project included 26,000 qualitative and quantitative surveys of parents and students, focus groups, extensive consultation, as well as a review of costs and safety reports, as well as benchmarking to enable comparison with other areas.

Language

  • English

Media Info

  • Media Type: Print
  • Edition: Final Report
  • Features: Appendices; Tables;
  • Pagination: 197p

Subject/Index Terms

Filing Info

  • Accession Number: 01056004
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 28 2007 12:13PM