Controlling Motor Vehicle Driver Behavior at Roadside Interview Sites

The driver intercept method is commonly used to conduct origin-destination studies. In this method, vehicles passing a location are intercepted and a questionnaire is administered to drivers. Although effective control of driver behavior is essential to avoid injury or death to travelers and field interviewers, typical flaggers lack a conceptual model of the factors that control human behavior. This article describes how a flagger in a driver intercept study can control driver behavior using signals based on factors identified in a behavior engineering model developed in the 1970s. These factors are information, resources and incentives. A four-step process to control driver behavior based on these factors has been shown to be effective: get the attention of the driver, communicate expectations; give feedback; and reward compliance. Using the signals outlined in this article can reduce injury risk to both interviewers and travelers.

Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/614107147
Authors:
- Cicerone, Robert A
- Sassaman, Richard
- Swinney, John
Publication Date: 2007-8

Language

English

Media Info

Media Type: Print
Features: References;
Pagination: pp 18-20
Serial:
- ITE Journal
- Volume: 77
- Issue Number: 8
- Publisher: Institute of Transportation Engineers (ITE)
- ISSN: 0162-8178
- Serial URL: https://www.ite.org/publications/ite-journal/

Subject/Index Terms

TRT Terms: Behavior; Conceptual models; Drivers; Flaggers; Highway safety; Human factors; Interviewing; Origin and destination; Questionnaires; Signaling; Traffic safety
Uncontrolled Terms: Intercept surveys
Subject Areas: Highways; Planning and Forecasting; Safety and Human Factors; Society; I72: Traffic and Transport Planning; I83: Accidents and the Human Factor;

Filing Info

Accession Number: 01055183
Record Type: Publication
Files: TRIS, ATRI
Created Date: Aug 20 2007 12:13AM