Controlling Motor Vehicle Driver Behavior at Roadside Interview Sites

The driver intercept method is commonly used to conduct origin-destination studies. In this method, vehicles passing a location are intercepted and a questionnaire is administered to drivers. Although effective control of driver behavior is essential to avoid injury or death to travelers and field interviewers, typical flaggers lack a conceptual model of the factors that control human behavior. This article describes how a flagger in a driver intercept study can control driver behavior using signals based on factors identified in a behavior engineering model developed in the 1970s. These factors are information, resources and incentives. A four-step process to control driver behavior based on these factors has been shown to be effective: get the attention of the driver, communicate expectations; give feedback; and reward compliance. Using the signals outlined in this article can reduce injury risk to both interviewers and travelers.

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  • Authors:
    • Cicerone, Robert A
    • Sassaman, Richard
    • Swinney, John
  • Publication Date: 2007-8


  • English

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Filing Info

  • Accession Number: 01055183
  • Record Type: Publication
  • Files: TRIS, ATRI
  • Created Date: Aug 20 2007 12:13AM