Voluntary Travel Behavior Change Programs in Australia: The Carrot Rather Than the Stick in Travel Demand Management

This paper reviews the implementation of programs for voluntary travel behavior change (VTBC) in Australia as an important initiative in the search for more sustainable urban transport systems. It provides focus to current research aimed at developing and applying suitable tools for evaluation of VTBC projects through identification of the benefits and impacts of VTBC and the development of survey methodologies for measuring small-scale changes in travel behavior. The methodologies require the use of advanced survey techniques and new data collection technology, with use of GPS by survey respondents being an important innovation. A substantial national program for VTBC is now under way in Australia, with a basic goal of seeking substantial reductions in individuals' use of private vehicles and thus reducing greenhouse gas emissions from transport.

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  • Supplemental Notes:
    • Abstract reprinted with permission from Taylor and Francis
  • Authors:
    • Taylor, Michael A P
  • Publication Date: 2007-7


  • English

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  • Accession Number: 01055284
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 9 2007 7:34PM