The Role of Logistics in New Product Development

A successful new product development (NPD) projects program is critical for many firms' overall company strategy. What has been rarely researched, however, is logistics' role in NPD. The authors examine empirical testing of the relationship between NPD logistics performance and NPD project performance improvements and NPD logistical involvement. These relationships were tested by surveying senior logistics managers in United States' manufacturing firms. The authors argue that logistical involvement in NPD resulted in improved NPD logistics performance and NPD project performance.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/4304746
• Authors:
  • Zacharia, Zach G
  • Mentzer, John T
• Publication Date: 2007

Language

• English

Media Info

• Media Type: Print
• Features: Appendices; Figures; References; Tables;
• Pagination: pp 83-110
• Serial:
  • Journal of Business Logistics
  • Volume: 28
  • Issue Number: 1
  • Publisher: Wiley-Blackwell Publishers Limited
  • ISSN: 0197-6729
  • EISSN: 2158-1592
  • Serial URL: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2158-1592

Subject/Index Terms

• TRT Terms: Empirical methods; Industries; Logistics; New products; Performance; Product development; Strategic planning; Testing
• Uncontrolled Terms: Companies; Roles
• Subject Areas: Freight Transportation; Highways; Planning and Forecasting; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01054267
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 24 2007 1:46PM