Women and Motoring: A Research Study on Behalf of The Society of Motoring Manufacturers and Traders

This document summarises the findings from a telephone omnibus survey and two group discussions among women motorists conducted for the Society of Motoring Manufacturers and Traders (SMMT) by Ipsos MORI. The SMMT needs to gain a greater understanding of women’s role in the motor industry. The main objective of this piece of research is to explore women’s buying habits and women’s experience of buying a car through different life stages. In summary, many young women are savvy car buyers and bargain hard for the best deals. They are not afraid of visiting dealerships and the buying experience is generally good, despite showrooms dominated by male staff. Price, appearance and brand are highest on buyers' agendas while safety features and low carbon emissions are far less important. On wider issues, women are generally suspicious about motives for road pricing, were unanimous in their negativity towards the London congestion charge and cite the school-run as a significant contributor to jams.

Language

  • English

Media Info

  • Media Type: Web
  • Features: Appendices; Figures;
  • Pagination: 32p

Subject/Index Terms

Filing Info

  • Accession Number: 01054415
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 20 2007 11:51AM