MASS TRANSIT ISSUES FROM A MARKETING PERSPECTIVE

In the long run, the restoration of mass transit system to their former demand levels of some 25 years ago will depend on changed life styles and land-use patterns in the United States. If housing patterns, for example, become more dense, then fixed-route transit systems can become feasible. Meanwhile, much can be done in the area of aggressively marketing mass transit services to specific consumer segments by recognizing the need for strategic planning and effective controlling of marketing decisions. Strategic considerations of mass transit services requires the assessment of consumer profiles, competitive profiles, and market trends in order to conduct sensitivity and contingency analyses regarding present and future demand. These data serve to identify the service factors within the control of transit decision makers which are most critical to both users and non-users, and which market trends beyond their control need to be anticipated. Through effective controlling of mass transit decisions by developing marketing objectives and continuously monitoring market reactions, the productivity and efficiency of these services can be increased to acceptable levels. /Author/

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  • Corporate Authors:

    American Society of Traffic and Transportation

    547 West Jackson Boulevard
    Chicago, IL  USA  60606
  • Authors:
    • MCDERMOTT, D R
  • Publication Date: 1978

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Subject/Index Terms

Filing Info

  • Accession Number: 00188494
  • Record Type: Publication
  • Source Agency: Transportation Journal
  • Files: TRIS
  • Created Date: Mar 14 1981 12:00AM