One Big Hairy Audacious Goal!

This paper describes how, In 1908 Henry Ford envisioned the future of transportation with a revolutionary goal: He stated that he “would build a motor car for the great multitude. It will be so low in price that no man making a good salary will be unable to own one. When I’m through, everybody will be able to afford one, and everyone will have one. The horse will have disappeared from our highways; the automobile will be taken for granted”. Audacious wasn’t it? There just aren’t many horses on the freeway today–so how did Henry Ford take such a daunting vision and achieve it? Can the same be done with Transit? Community Transit believes the future of transportation is that people will Think Transit First–people will enjoy the ease and comfort of being transported rather than driving. Imagine: families with only one car, no soccer mom carpools, traveling by bus as a social event. It sounds like a crazy dream, but so did Henry Ford’s. It is expected to take 30 years but the foundation is being built now, starting with this one big hairy audacious goal (BHAG) of Think Transit First. The paper has just this one long-term goal. In a cascading effect, all activities will be linked back to the BHAG: (1) To drive present performance, the paper translates our BHAG into one short-term measurable outcome, understood by every employee, and even included as a discussion point in all performance reviews. This is called our Shared Outcome. (2) The company has five critical success factors to achieve the shared outcome; setting the budget, developing the Six Year Transit Development Plan, and constructing the department work plans based on these critical success factors and shared outcome. (3) Like most companies, we have a Vision, Mission and Core Values.


  • English

Media Info

  • Media Type: CD-ROM
  • Features: Figures;
  • Pagination: 3p
  • Monograph Title: Bus and Paratransit Conference and International Bus Roadeo, 2007

Subject/Index Terms

Filing Info

  • Accession Number: 01051642
  • Record Type: Publication
  • ISBN: 1931594252
  • Files: TRIS
  • Created Date: Jun 15 2007 12:00PM