Design & Placement: The Defining Elements of Successful Wayfinding Signage

This paper describes how Wayfinding signage plays an important role in the overall success of a rail authority. Not only does effective signage help create an environment where passengers feel informed and secure, it also provides an unrestricted opportunity for the authority to create and/or maintain a defining image with its riders and the surrounding community. Essentially, wayfinding signage is the most prominent and, therefore, the most vital communication tool of any public transit system. When implementing a system-wide wayfinding signage program, there are two major elements that must be considered in order to ensure that the time, effort, and dollars invested in the project result in a product that is mutually beneficial to the authority and its riders. These two elements are: (1) the design and manufacture of the signage so that it facilitates clear, concise, universal communication from the authority to its riders; and 2) the placement of the signage so that passengers can locate necessary ridership information with ease. With the proper design and placement of wayfinding signage, a rail authority is one giant step closer to providing a positive travel experience for its riders while securing a positive image of its own.


  • English

Media Info

  • Media Type: CD-ROM
  • Features: References;
  • Pagination: 4p
  • Monograph Title: 2007 Proceedings Rail Conference

Subject/Index Terms

Filing Info

  • Accession Number: 01051607
  • Record Type: Publication
  • ISBN: 1931594260
  • Files: TRIS
  • Created Date: Jun 13 2007 4:35PM