Design & Placement: The Defining Elements of Successful Wayfinding Signage
This paper describes how Wayfinding signage plays an important role in the overall success of a rail authority. Not only does effective signage help create an environment where passengers feel informed and secure, it also provides an unrestricted opportunity for the authority to create and/or maintain a defining image with its riders and the surrounding community. Essentially, wayfinding signage is the most prominent and, therefore, the most vital communication tool of any public transit system. When implementing a system-wide wayfinding signage program, there are two major elements that must be considered in order to ensure that the time, effort, and dollars invested in the project result in a product that is mutually beneficial to the authority and its riders. These two elements are: (1) the design and manufacture of the signage so that it facilitates clear, concise, universal communication from the authority to its riders; and 2) the placement of the signage so that passengers can locate necessary ridership information with ease. With the proper design and placement of wayfinding signage, a rail authority is one giant step closer to providing a positive travel experience for its riders while securing a positive image of its own.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/isbn/1931594260
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Corporate Authors:
American Public Transportation Association
1666 K Street, NW, Suite 1100
Washington, DC United States 20006 -
Authors:
- Owens, Ron
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Conference:
- 2007 Rail Conference
- Location: Toronto , Canada
- Date: 2007-6-3 to 2007-6-6
- Publication Date: 2007
Language
- English
Media Info
- Media Type: CD-ROM
- Features: References;
- Pagination: 4p
- Monograph Title: 2007 Proceedings Rail Conference
Subject/Index Terms
- TRT Terms: Communication systems; Design; Implementation; Light rail transit; Public transit; Rail transit; Rail transit facilities; Ridership; Signs; Wayfinding
- Uncontrolled Terms: Transit vehicle signage
- Subject Areas: Design; Operations and Traffic Management; Public Transportation; Railroads; Research; Terminals and Facilities;
Filing Info
- Accession Number: 01051607
- Record Type: Publication
- ISBN: 1931594260
- Files: TRIS
- Created Date: Jun 13 2007 4:35PM