Market driven

The business opportunities and market factors that will drive the adoption of the Galileo global positioning system (GPS) in Europe are considered. In the GIROADS project, 22 separate applications were assessed in the course of the market study. Adoption of mass-market strategies based on product, price, promotion and place is necessary to appeal to the wider consumer segment (users of private vehicles). Navigation followed by e-services are the most popular preferences. The business sector is willing to pay for services that decrease operating costs, e.g. vehicle management and traffic information. To maximise usage, the offer to the business segment needs to be split into a basic low-price package and specific on-demand add-ons tailored to the business. The basic package should typically include vehicle management and remote diagnostics, electronic fee collection, emergency services and pay-per-use insurance. The role of the regulatory in defining the Galileo market is considered.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/35183091
• Authors:
  • SERLENGA, P
• Publication Date: 2006-11

Language

• English

Media Info

• Pagination: 49-50
• Serial:
  • ITS International
  • Publisher: Route One Publishing Limited
  • ISSN: 1463-6344
  • Serial URL: http://www.itsinternational.com

Subject/Index Terms

• TRT Terms: Administration; Economics; Global Positioning System; Intelligent transportation systems; Legislation; Marketing; Policy; Research projects
• Geographic Terms: Europe
• ITRD Terms: 155: Administration; 255: Economics; 8034: Europe; 9126: Global positioning system; 8735: Intelligent transport system; 1556: Legislation; 277: Marketing; 173: Policy; 8557: Research project
• Subject Areas: Administration and Management; Economics; Law; Operations and Traffic Management; Planning and Forecasting; Policy; Research; I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01050814
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD
• Created Date: Jun 5 2007 12:15AM