Electronic Ticketing in Public Transport: A Field Study in a Rural Area

The NoordNed Mobile Ticketing service (in this article referred to as M-Ticketing) is an early example of electronic ticketing in the Netherlands. Using this service, customers no longer need to buy a ticket at a ticket office or ticket machine. Instead, people can order M-Tickets through the Internet or by calling a voice response system and receive their M-ticket on their mobile phone through the Short Message Service. This article describes the innovative aspects and customer expectations of the service offered. Consumer adoption of the service was evaluated by conducting a field study. It appears that the service is most attractive for semifrequent public transport users. The participants were also asked for their willingness-to-pay (WTP) for additional mobile services. This WTP level turned out to be rather low so we must conclude that it would be difficult to develop additional services as a profit center in order to make the ticketing commercially feasible. The most interesting additional service was en-route real-time travel information. A regression analysis of WTP for this service revealed that it depends positively on features of travel behavior such as the number of transfers per trip.

• Record URL:
  http://www.informaworld.com/10.1080/15472450701293866
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/15472450
• Supplemental Notes:
  • Abstract reprinted with permission from Taylor and Francis
• Authors:
  • Dekkers, Jasper
  • Rietveld, Piet
• Publication Date: 2007

Language

• English

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 69-78
• Serial:
  • Journal of Intelligent Transportation Systems
  • Volume: 11
  • Issue Number: 2
  • Publisher: Taylor & Francis
  • ISSN: 1547-2450
  • EISSN: 1547-2442
  • Serial URL: http://www.tandfonline.com/loi/gits20

Subject/Index Terms

• TRT Terms: Customer service; Field studies; Innovation; Mobile telephones; Public transit; Regression analysis; Rural areas; Text messaging; Ticketing; Transit riders; Travel behavior
• Uncontrolled Terms: Electronic ticketing; Willingness to pay
• Geographic Terms: Netherlands
• Subject Areas: Data and Information Technology; Finance; Passenger Transportation; Public Transportation; Society;

Filing Info

• Accession Number: 01051268
• Record Type: Publication
• Files: TRIS
• Created Date: May 31 2007 10:04AM