Video Transit Training for Older Travelers: A Case Study of the Rossmoor Senior Adult Community, California

In this study, the authors applied principles of social learning and marketing to develop a transit training video for residents of the Rossmoor senior adult community in California. The video features familiar community members successfully navigating specific concerns and problems related to transit use in accessing key community destinations [shopping, health care, and the nearest Bay Area Rapid Transit (BART) district station]. To evaluate the effectiveness of the video, residents were recruited to complete questionnaires before and after viewing it. Video messages aimed to educate viewers on how to obtain transit information, costs, and payment generated a significant and positive attitudinal change. However, respondents reported that the video did not adequately address the difficulties associated with reading schedules and climbing stairs at transit stations. Survey results also indicated significant and positive change in respondents’ future use of a broader range of Internet-related information sources. The results also revealed a significant and positive change among respondents in using transit services to the specific destinations presented in the video. However, results were mixed on whether participants might take transit to general destinations not explicitly represented in the video.

• Record URL:
  http://transweb.sjsu.edu/mtiportal/research/publications/documents/06-04/MTI-06-04.pdf
• 
• Corporate Authors:

  San Jose State University

  Mineta Transportation Institute, 210 North 4th Street
  San Jose, CA  United States  95192-0219

  California Department of Transportation

  1120 N Street
  Sacramento, CA  United States  95814

  Research and Innovative Technology Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Shaheen, Susan A
  • Rodier, Caroline J
• Publication Date: 2007-3

Language

• English

Media Info

• Media Type: Print
• Edition: Final Report
• Features: Appendices; Bibliography; Figures; References; Tables;
• Pagination: 66p

Subject/Index Terms

• TRT Terms: Adults; Aged; Case studies; Costs; Education and training; Focus groups; Marketing; Questionnaires; Surveys; Transit riders; Travel behavior; Videotapes
• Identifier Terms: San Francisco Bay Area Rapid Transit District
• Uncontrolled Terms: Respondents (Surveys)
• Geographic Terms: California
• Subject Areas: Education and Training; Finance; Passenger Transportation; Public Transportation; Society;

Filing Info

• Accession Number: 01051581
• Record Type: Publication
• Report/Paper Numbers: FHWA/CA/OR-2006/24
• Contract Numbers: 65W136
• Files: UTC, TRIS, USDOT, STATEDOT
• Created Date: May 20 2007 2:16PM