Video Transit Training for Older Travelers: A Case Study of the Rossmoor Senior Adult Community, California
In this study, the authors applied principles of social learning and marketing to develop a transit training video for residents of the Rossmoor senior adult community in California. The video features familiar community members successfully navigating specific concerns and problems related to transit use in accessing key community destinations [shopping, health care, and the nearest Bay Area Rapid Transit (BART) district station]. To evaluate the effectiveness of the video, residents were recruited to complete questionnaires before and after viewing it. Video messages aimed to educate viewers on how to obtain transit information, costs, and payment generated a significant and positive attitudinal change. However, respondents reported that the video did not adequately address the difficulties associated with reading schedules and climbing stairs at transit stations. Survey results also indicated significant and positive change in respondents’ future use of a broader range of Internet-related information sources. The results also revealed a significant and positive change among respondents in using transit services to the specific destinations presented in the video. However, results were mixed on whether participants might take transit to general destinations not explicitly represented in the video.
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Corporate Authors:
Mineta Transportation Institute, 210 North 4th Street
San Jose, CA United States 95192-0219California Department of Transportation
1120 N Street
Sacramento, CA United States 95814Research and Innovative Technology Administration
1200 New Jersey Avenue, SE
Washington, DC United States 20590 -
Authors:
- Shaheen, Susan A
- Rodier, Caroline J
- Publication Date: 2007-3
Language
- English
Media Info
- Media Type: Print
- Edition: Final Report
- Features: Appendices; Bibliography; Figures; References; Tables;
- Pagination: 66p
Subject/Index Terms
- TRT Terms: Adults; Aged; Case studies; Costs; Education and training; Focus groups; Marketing; Questionnaires; Surveys; Transit riders; Travel behavior; Videotapes
- Identifier Terms: San Francisco Bay Area Rapid Transit District
- Uncontrolled Terms: Respondents (Surveys)
- Geographic Terms: California
- Subject Areas: Education and Training; Finance; Passenger Transportation; Public Transportation; Society;
Filing Info
- Accession Number: 01051581
- Record Type: Publication
- Report/Paper Numbers: FHWA/CA/OR-2006/24
- Contract Numbers: 65W136
- Files: UTC, TRIS, USDOT, STATEDOT
- Created Date: May 20 2007 2:16PM