Connecticut Tests NHTSA's High Visibility Enforcement Impaired Driving Campaign in 2003

In 2003, Connecticut launched a statewide impaired-driving publicity and enforcement campaign to reduce impaired driving and alcohol-related fatalities. This initiative was a test of the National Highway Traffic Safety Administration's (NHTSA's) High Visibility Enforcement (HVE) impaired driving model. Connecticut's campaign had three components: (1) media with an enforcement message, (2) enhanced periods of enforcement surrounding the July 4th and winter holidays focusing on using sobriety checkpoints, and (3) sustained Driving While Intoxicated (DWI) enforcement between holiday enforcement periods. The model included crackdown periods and sustained enforcement supported by paid and earned media. This Traffic Tech fact sheet summarizes the findings of this test.

Language

  • English

Media Info

  • Media Type: Web
  • Features: Figures; Tables;
  • Pagination: 2p
  • Serial:
  • Publication flags:

    Open Access (libre)

Subject/Index Terms

Filing Info

  • Accession Number: 01049415
  • Record Type: Publication
  • Files: NTL, TRIS
  • Created Date: May 15 2007 1:25PM