SAN DIEGO TRANSIT'S FARE INCREASE IN FISCAL 1976. THE CAUSE AND EFFECT

Changes designed to generate revenue throught the farebox are reviewed and a judgement is made on the effectiveness of the proposals and their results in terms of ridership and revenues. The new fare structure was designed to: encourage an 18% increase in senior citizen ridership, essentially maintain the same level of youth riders allowing for a modest increase due to normal growth, reduce the number of regular riders by 13.2%, an average fare of 29 cents, and produce an additional $2,086,000 revenue. It was found that ridership showed a steady 6% increase throughout the year (even though less than the increases realized in FY 73, 74 and 76). Senior citizen and handicapped riders increased substantially youth ridership also showed a very large increase. Saverpass sales increased 20.7% over last year and Saverpass ridership increased by 22.5%. The Saverpass, the lowering of the age of senior citizens' Goldfare eligibility to 60 and allowing college youths to rider on monthly passes all contributed to a lower than average fare. These factors caused the revenue to fall short of projected totals while ridership was 0.8% above projection. The loss of ridership due to fare increases was projected to occur at an elasticity--0.33. This proved to be correct for the basic fare category, while the positive elasticity for fare reductions proved to be below reality.

  • Corporate Authors:

    Joint Center for Transportation Studies

    202 C Street
    San Diego, CA  United States  92101
  • Authors:
    • Snoble, R
  • Publication Date: 1976-12

Media Info

  • Features: Tables;
  • Pagination: p. 35-45
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00185388
  • Record Type: Publication
  • Source Agency: Transportation Perspectives
  • Files: TRIS
  • Created Date: Feb 3 1981 12:00AM