Airline Marketing Factors

This paper addresses several marketing related concepts associated with airline strategic planning and positioning. In addition to examining distinctions between network operator and niche players, the state of Croatia Airlines within reported AEA benchmarking of the specific elements of airline business is also studied. Certain aspects of the air market that influence pricing and demand elasticity, such as impacts of low cost carriers and network hubbing, are considered as well.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/03535320
• Authors:
  • Misetic, Ivan
  • Steiner, Sanja
  • Tatalovic, Mirko
• Publication Date: 2007

Language

• English

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 11-19
• Serial:
  • Promet Traffic-Traffico
  • Volume: 19
  • Issue Number: 1
  • Publisher: University of Zagreb
  • ISSN: 0353-5320

Subject/Index Terms

• TRT Terms: Airlines; Business practices; Elasticity (Economics); Hub and spoke systems; Marketing; Pricing; Regional airlines; Strategic planning; Travel demand
• Identifier Terms: Croatia Airlines
• Uncontrolled Terms: Niche markets
• Subject Areas: Administration and Management; Aviation; Economics;

Filing Info

• Accession Number: 01049822
• Record Type: Publication
• Files: TRIS
• Created Date: Apr 30 2007 7:55PM