Airline Marketing Factors

This paper addresses several marketing related concepts associated with airline strategic planning and positioning. In addition to examining distinctions between network operator and niche players, the state of Croatia Airlines within reported AEA benchmarking of the specific elements of airline business is also studied. Certain aspects of the air market that influence pricing and demand elasticity, such as impacts of low cost carriers and network hubbing, are considered as well.

  • Availability:
  • Authors:
    • Misetic, Ivan
    • Steiner, Sanja
    • Tatalovic, Mirko
  • Publication Date: 2007


  • English

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 11-19
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01049822
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 30 2007 7:55PM