Third Time Lucky?

This article describes the construction of a new aircraft type and related marketing issues for the original equipment manufacturer (OEM). The aircraft, proposed in 2006, will enter service by 2013, with about 22 aircraft already on order, albeit on a highly conditional basis. The OEM has experienced a number of problems of late, as its new manufacturing technique has forced an alteration in business practices and its former CEO being investigated for potentially illicit stock trading. The proposed design is still in its preliminary stages, as it has recently switched to a more conventional design from that of a carbon fiber-reinforced fuselage with an aluminum skeleton. These adaptations, it is noted, do not necessarily scare off buyers, however, as the delivery date is far enough in the future to allow for customer-side input into desired features. Aside from issues with the overall fuselage design, there have been similar negotiations on the supply side with engine components and, correspondingly, price differences. Also discussed at length are the market competition issues related to the aircraft's window size.


  • English

Media Info

  • Media Type: Print
  • Features: Illustrations;
  • Pagination: pp 51-53
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01047191
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Apr 5 2007 2:13PM