Flying Under the Radar

In this article the author gives an overview of the business model of the Allegiant passenger airline. The company, instead of seeking active marketplaces for flights, seeks the lowest saturation markets possible. It works with a business model which requires that it does not compete side-by-side with conventional low-cost carriers (LCC). Allegiant uses a fleet of older MD-80 aircraft, and flies out of Las Vegas, Orlando, and Tampa-St. Petersburg. The company, with obscure destinations as Missoula in Montana, Allentown in Pennsylvania, and Newburgh in New York, actively seeks out destinations and airports that are unpopular so as to have a hold on those markets (90 percent of its served markets are without competition from other airlines). The article also makes not of connections between Allegiant and the European Ryanair, sharing features as charging for services such as checked baggage, food and beverages, or speaking to a reservations agent.


  • English

Media Info

  • Media Type: Print
  • Features: Photos; Tables;
  • Pagination: pp 44-46
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01047144
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Apr 5 2007 2:07PM