THE CHILD AND THE TRAFFIC ENVIRONMENT - A CAMPAIGN IN SWEDEN

The insurance companies in Sweden have been engaged in road safety for many years. The Skandia Insurance Company conducted its own campaign, which is described here. It is concluded that (1) it is possible to get a strong response from parents in regard to security and traffic problems for their children, (2) strong support from the authorities and the media is a must, (3) the used material must be simple and straight to the point, (4) by utilizing the skills available within the participating organizations the costs can be controlled and held down. /TRRL/

  • Supplemental Notes:
    • From the Conference Voice of the Pedestrian, VIII.
  • Corporate Authors:

    International Federation of Pedestrian Association

    5 Buitenhof
    The Hague,   Netherlands 

    International Federation of Pedestrian Association

    5 Buitenhof
    The Hague,   Netherlands 
  • Authors:
    • Ek, R
  • Conference:
  • Publication Date: 1977

Language

  • English

Media Info

  • Features: Figures;
  • Pagination: p. 20-27

Subject/Index Terms

Filing Info

  • Accession Number: 00184421
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Conf Proc
  • Files: ITRD, TRIS
  • Created Date: Jan 13 1979 12:00AM