MANAGING THE ATTRACTIVENESS OF CYCLING AS A LONG-TERM MODAL ALTERNATIVE

The paper discusses the need for public relations/public information campaigns to promote modal shifts to alternatives such as bicycle use for commuting. Summarized are some of the important elements of successful promotion of public planning policies, such as: define clear objectives; give the initiative a title or a motto; have a symbol or logo; involve local VIPs to increase the publicity; create partnerships with local stakeholders; frequent communication of results; and, initiate awareness campaigns that are appropriate to the local conditions.

• Record URL:
  http://abstracts.aetransport.org/conference/index/id/8
• Availability:
  • Find a library where document is available. Order URL: http://etcproceedings.org/conference
• Supplemental Notes:
  • Full conference proceedings available on CD-ROM.
• Corporate Authors:

  Association for European Transport (AET)

  1 Vernon Mews, Vernon Street, West Kensington
  London W14 0RL,    
• Authors:
  • Endemann, P
• Conference:
  • European Transport Conference 2002
  • Location: Homerton College, Cambridge, England
  • Date: 2002-9-9 to 2002-9-11
• Publication Date: 2002

Language

• English

Media Info

• Pagination: 13 p.
• Monograph Title: ADAPTIVE TRAFFIC CONTROLLED ROUNDABOUTS. ASSOCIATION OF EUROPEAN TRANSPORT 2002 CONFERENCE
• Serial:
  • Publication of: Association for European Transport
  • Publisher: Association for European Transport (AET)
  • ISSN: 1474-9122

Subject/Index Terms

• TRT Terms: Alternatives analysis; Bicycle commuting; Bicycling; Modal shift; Promotion; Public information programs; Transportation modes
• Subject Areas: Highways; Pedestrians and Bicyclists; Planning and Forecasting;

Filing Info

• Accession Number: 00935039
• Record Type: Publication
• ISBN: 0860503402
• Files: TRIS
• Created Date: Dec 16 2003 12:00AM