Regional Trendsetter: Although Air Arabia is Still a Youngster, Its Youth Has Been Well Spent

This article provides a profile of Air Arabia, a low-fare airline launched in 2003 with service throughout the Middle East. In its first year of operation, it carried 540,000 passengers; a year later that number more than doubled. By 2006, boardings rose to more than two million. Financially, it had broken even after the first full year of operation. The article describes how the airline overcame obstacles such as passengers’ familiarity with paper tickets, food service, and a perception that low-cost meant low quality. The airline chose to go after a market that was underserved: the large expatriate workforce in the Gulf region that needed cheaper travel options than the legacy carriers could offer. The article includes an interview with CEO Adel Ali. Challenges include traffic rights in certain countries and the lack of liberalized ground services.

Language

  • English

Media Info

  • Media Type: Print
  • Features: Photos;
  • Pagination: pp 44-45
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01042911
  • Record Type: Publication
  • Source Agency: UC Berkeley Transportation Library
  • Files: BTRIS, TRIS
  • Created Date: Feb 22 2007 12:02PM