Communication with Nondrivers for Promoting Long-Term Travel Behavior Modification

Individuals' decisions on whether to obtain a driver's license have a substantial effect on their travel behavior for the rest of their lives, and on their lifetime total CO2 emissions. In countries where society is motorized, non-drivers decide to obtain a driver's license, with little cognitive thought, because others have one. Consequently, they might be unaware of the negative aspects of automobile use. It was hypothesized that providing non-drivers with objective information would influence their choice on whether to obtain a license. This paper conducted a field experiment to obtain objective information (n = 158), and found that information about the risks, costs, and enjoyment of automobile use affected their attitude towards life using an automobile, and whether they possessed a driver's license 18 months after the intervention.

Language

  • English

Media Info

  • Media Type: CD-ROM
  • Features: References; Tables;
  • Pagination: 15p
  • Monograph Title: TRB 86th Annual Meeting Compendium of Papers CD-ROM

Subject/Index Terms

Filing Info

  • Accession Number: 01047494
  • Record Type: Publication
  • Report/Paper Numbers: 07-2820
  • Files: TRIS, TRB
  • Created Date: Feb 8 2007 7:31PM