Communication with Nondrivers for Promoting Long-Term Travel Behavior Modification
Individuals' decisions on whether to obtain a driver's license have a substantial effect on their travel behavior for the rest of their lives, and on their lifetime total CO2 emissions. In countries where society is motorized, non-drivers decide to obtain a driver's license, with little cognitive thought, because others have one. Consequently, they might be unaware of the negative aspects of automobile use. It was hypothesized that providing non-drivers with objective information would influence their choice on whether to obtain a license. This paper conducted a field experiment to obtain objective information (n = 158), and found that information about the risks, costs, and enjoyment of automobile use affected their attitude towards life using an automobile, and whether they possessed a driver's license 18 months after the intervention.
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Corporate Authors:
500 Fifth Street, NW
Washington, DC United States 20001 -
Authors:
- Fujii, Satoshi
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Conference:
- Transportation Research Board 86th Annual Meeting
- Location: Washington DC, United States
- Date: 2007-1-21 to 2007-1-25
- Date: 2007
Language
- English
Media Info
- Media Type: CD-ROM
- Features: References; Tables;
- Pagination: 15p
- Monograph Title: TRB 86th Annual Meeting Compendium of Papers CD-ROM
Subject/Index Terms
- TRT Terms: Air quality management; Cognition; Communication; Driver licenses; Driver licensing; Field tests; Nonmotorized transportation; Pollutants; Travel behavior; Travel surveys
- Subject Areas: Energy; Environment; Highways; Pedestrians and Bicyclists; Planning and Forecasting; Safety and Human Factors; Society; I15: Environment; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01047494
- Record Type: Publication
- Report/Paper Numbers: 07-2820
- Files: TRIS, TRB
- Created Date: Feb 8 2007 7:31PM