Communication with Nondrivers for Promoting Long-Term Travel Behavior Modification

Individuals' decisions on whether to obtain a driver's license have a substantial effect on their travel behavior for the rest of their lives, and on their lifetime total CO2 emissions. In countries where society is motorized, non-drivers decide to obtain a driver's license, with little cognitive thought, because others have one. Consequently, they might be unaware of the negative aspects of automobile use. It was hypothesized that providing non-drivers with objective information would influence their choice on whether to obtain a license. This paper conducted a field experiment to obtain objective information (n = 158), and found that information about the risks, costs, and enjoyment of automobile use affected their attitude towards life using an automobile, and whether they possessed a driver's license 18 months after the intervention.

• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Fujii, Satoshi
• Conference:
  • Transportation Research Board 86th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2007-1-21 to 2007-1-25
• Date: 2007

Language

• English

Media Info

• Media Type: CD-ROM
• Features: References; Tables;
• Pagination: 15p
• Monograph Title: TRB 86th Annual Meeting Compendium of Papers CD-ROM

Subject/Index Terms

• TRT Terms: Air quality management; Cognition; Communication; Driver licenses; Driver licensing; Field tests; Nonmotorized transportation; Pollutants; Travel behavior; Travel surveys
• Subject Areas: Energy; Environment; Highways; Pedestrians and Bicyclists; Planning and Forecasting; Safety and Human Factors; Society; I15: Environment; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01047494
• Record Type: Publication
• Report/Paper Numbers: 07-2820
• Files: TRIS, TRB
• Created Date: Feb 8 2007 7:31PM