Process Model of Voluntary Travel Behavior Modification and Effects of Travel Feedback Programs
This study tested an integrated process model of travel behavior modification. The model combined a theory of planned behavior, a theory of norm activation, a theory of implementation intention, and theories of habit. To test the integrated model, panel data (n = 208) obtained before and after travel feedback programs (TFPs) were used (the TFP is a communication program aimed at voluntary modification of travel behavior, from automobile use to nonautomobile means of travel such as public transit and bicycle). A structural equations model using the collected data tested the integrated model. The results indicated that habit prevented people from forming behavioral intentions for behavior change; behavior change was induced by implementation intentions, which were influenced by behavior intentions; behavioral intentions were influenced by altruistic determinants.
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Availability:
- Find a library where document is available. Order URL: http://www.trb.org/Main/Public/Blurbs/159540.aspx
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Authors:
- Taniguchi, Ayako
- Fujii, Satoshi
- Publication Date: 2007
Language
- English
Media Info
- Media Type: Print
- Features: Figures; References; Tables;
- Pagination: pp 45-52
- Monograph Title: Behavioral Responses to Policy and System Changes 2007
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Serial:
- Transportation Research Record: Journal of the Transportation Research Board
- Issue Number: 2010
- Publisher: Transportation Research Board
- ISSN: 0361-1981
Subject/Index Terms
- TRT Terms: Automobile travel; Before and after studies; Behavior; Behavior modification; Bicycle travel; Public transit; Travel behavior
- Identifier Terms: Travel Feedback Program (Japan)
- Uncontrolled Terms: Integrated models; Process modeling; Theory of planned behavior
- Subject Areas: Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;
Filing Info
- Accession Number: 01047539
- Record Type: Publication
- ISBN: 9780309104364
- Files: TRIS, TRB, ATRI
- Created Date: Feb 8 2007 7:26PM