Process Model of Voluntary Travel Behavior Modification and Effects of Travel Feedback Programs

This study tested an integrated process model of travel behavior modification. The model combined a theory of planned behavior, a theory of norm activation, a theory of implementation intention, and theories of habit. To test the integrated model, panel data (n = 208) obtained before and after travel feedback programs (TFPs) were used (the TFP is a communication program aimed at voluntary modification of travel behavior, from automobile use to nonautomobile means of travel such as public transit and bicycle). A structural equations model using the collected data tested the integrated model. The results indicated that habit prevented people from forming behavioral intentions for behavior change; behavior change was induced by implementation intentions, which were influenced by behavior intentions; behavioral intentions were influenced by altruistic determinants.

• Record URL:
  https://doi.org/10.3141/2010-06
• 
• Summary URL:
  http://scholar.google.com/scholar_lookup?title=Process+Model+of+Voluntary+Travel+Behavior+Modification+and+Effects+of+Travel+Feedback+Programs&author=A.+Taniguchi&author=S.+Fujii&publication_year=2007
• Availability:
  • Find a library where document is available. Order URL: http://www.trb.org/Main/Public/Blurbs/159540.aspx
• Authors:
  • Taniguchi, Ayako
  • Fujii, Satoshi
• Publication Date: 2007

Language

• English

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 45-52
• Monograph Title: Behavioral Responses to Policy and System Changes 2007
• Serial:
  • Transportation Research Record: Journal of the Transportation Research Board
  • Issue Number: 2010
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Automobile travel; Before and after studies; Behavior; Behavior modification; Bicycle travel; Public transit; Travel behavior
• Identifier Terms: Travel Feedback Program (Japan)
• Uncontrolled Terms: Integrated models; Process modeling; Theory of planned behavior
• Subject Areas: Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01047539
• Record Type: Publication
• ISBN: 9780309104364
• Files: TRIS, TRB, ATRI
• Created Date: Feb 8 2007 7:26PM