Examination of the Respondent Reported Attribute Processing Strategies in Stated-Choice Experiments Constructed from Revealed-Preference Data

The behavioral processing of stated choice experiments based on paradigms that have evolved from the research fields of prospect, minimum-regret and case-based decision theory have led to a refinement of the underlying design of choice analysis. Two specific features of the theory-led designs of choice experiments and estimation of models that have been shown to have a noticeable influence on the behavioral outputs such as willingness to pay are reference dependency and attribute processing where an individual respondent can exercise the right to ignore an attribute that is imposed on them through the choice design. In this paper we account for reference dependency and attribute processing through a range of model specifications and show that the reference alternative should be treated differently to the designed alternatives pivoted around this reference in the presence of attribute processing rules. The findings suggest that for some attributes, respondents have different preferences for the same attributes associated with stated choice alternatives rather than revealed preference alternatives, but that they tend to ignore attributes in a similar manner, independent of what type of alternative the attribute belongs to.

Language

  • English

Media Info

  • Media Type: CD-ROM
  • Features: References; Tables;
  • Pagination: 20p
  • Monograph Title: TRB 86th Annual Meeting Compendium of Papers CD-ROM

Subject/Index Terms

Filing Info

  • Accession Number: 01047496
  • Record Type: Publication
  • Report/Paper Numbers: 07-2069
  • Files: TRIS, TRB
  • Created Date: Feb 8 2007 6:46PM