Taste Heterogeneity in Freight Shippers’ Mode Choice Behavior

This paper presents an analysis of the observed and unobserved heterogeneity in tastes that influence the mode choice of shippers and intends to relate these patterns of heterogeneity to characteristics of the choice situation (e.g. commodity type). The analysis is based on an existing stated preference dataset collected from shippers based in Java, Indonesia. The data were analysed using a mixed multinomial logit model, capable of accounting for random taste heterogeneity and for panel effects associated with the stated preference data collection method. The results indicate the presence of significant levels of taste heterogeneity and although there are significant differences across different commodity segments, only some of this heterogeneity can be accounted for by conventional commodity-type based segmentations.


  • English

Media Info

  • Media Type: CD-ROM
  • Features: References; Tables;
  • Pagination: 13p
  • Monograph Title: TRB 86th Annual Meeting Compendium of Papers CD-ROM

Subject/Index Terms

Filing Info

  • Accession Number: 01054051
  • Record Type: Publication
  • Report/Paper Numbers: 07-2063
  • Files: TRIS, TRB
  • Created Date: Feb 8 2007 6:45PM