URBAN TRAVEL ALTERNATIVES: MODELS FOR INDIVIDUAL AND COLLECTIVE PREFERENCES

A method of estimating preference functions for alternative urban travel modes using non-metric scaling and conjoint measurement is introduced. The method treats travel alternatives as alternative collections of generic attributes and disaggregates preference orderings for alternative modes into components associated with the generic attributes. Preference functions are fitted for individual respondents and alternative methods of estimating collective preference functions for the group of respondents are examined. Particular attention is given to the error associated with aggregating individual responses. The methods are designed to be effective with relatively modest quantities of survey data. /GMRL/

  • Corporate Authors:

    Pergamon Press, Incorporated

    Maxwell House, Fairview Park
    Elmsford, NY  United States  10523
  • Authors:
    • Odland, J
    • Jakubs, J
  • Publication Date: 1977

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Filing Info

  • Accession Number: 00183141
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 14 1981 12:00AM