SEGMENTING FREIGHT MARKETS

Study of freight market segments shows shipper need varying substantially and cutting across product characteristics, traffic patterns, modal usage and industry lines. Shippers perceive their transportation needs in terms of their channels of distribution, competitiveness of their own markets and their own marketing strategies. Understanding market segments should enable carriers to compete more effectively.

  • Availability:
  • Corporate Authors:

    American Society of Traffic and Transportation

    547 West Jackson Boulevard
    Chicago, IL  USA  60606
  • Authors:
    • McGinnis, M A
  • Publication Date: 1978

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00182830
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Oct 31 1978 12:00AM